This has a better ROI than your TV- 22K Gold at Gobind Jewelers

At Gobind Jewelers, we understand that choosing the right gold for your jewelry is more than just a decision of aesthetics; it’s about investment, value, and creating a piece that complements California’s greatest love stories. One of the most common questions we receive from our clients is: why choose 22K gold over 18K or 14K? Let’s explore why 22K gold is a superior option, both in terms of quality and return on investment (ROI).

1. Purity and Value: The Strength of 22K Gold

Gold purity is measured in karats, and 22K gold contains about 91.67% pure gold, while 18K gold has only about 75%. This higher purity level in 22K gold not only makes it a richer, more luxurious choice but also a sound investment. Gold, as a precious metal, holds intrinsic value, and the purer the gold, the more valuable it is over time.

2. Aesthetic Appeal: The Beauty of 22K Gold

One of the reasons people choose gold jewelry is its timeless appeal and elegance. 22K gold has a warm, vibrant hue that is unmistakably luxurious. The higher gold content gives it a richer yellow color that simply cannot be matched by 18K gold, which has a slightly paler shade due to the presence of more alloys.

In cultures where gold holds symbolic significance—such as in Indian weddings, festivals, and other celebrations—22K gold is often preferred for its purity and depth of color. At Gobind Jewelers, we believe in crafting pieces that reflect not just beauty, but also the heritage and values of those who wear them.

3. Higher ROI: A Better Long-Term Investment

Investing in 22K gold offers a higher ROI compared to 18K. Here’s why:

  • Resale Value: The higher the purity, the higher the resale value. When you choose 22K gold, you're investing in a commodity with a premium resale market. Due to its higher gold content, 22K gold fetches a better price when resold, making it an asset that appreciates well over time.
  • Lower Depreciation: Because of its lower alloy content, 22K gold depreciates less than 18K gold. This ensures that you retain more of your investment’s value over the years, even as trends and styles change.
  • Hedge Against Inflation: Gold is a time-tested hedge against inflation. The purer the gold, the better it performs as an investment, maintaining its purchasing power in the long run.

4. Cultural Significance: Beyond Material Value

In many cultures, including our own, gold is not just a metal; it’s a symbol of wealth, success, and familial ties. 22K gold holds greater cultural significance, particularly in Indian and South Asian traditions. It’s considered the gold standard for occasions such as weddings, where purity is paramount. By choosing 22K gold, you’re also investing in a piece that honors tradition and heritage.

5. Craftsmanship and Durability

It’s true that 18K gold is slightly harder due to the additional alloys, which may make it seem like a practical choice. However, at Gobind Jewelers, we are experts in crafting 22K gold jewelry that stands the test of time. Through careful alloy selection and craftsmanship, we ensure that your 22K gold pieces are durable and beautiful for years to come.


At Gobind Jewelers, we’re proud to provide jewelry that’s more than just an accessory; it’s an investment in quality, culture, and legacy. Choosing 22K gold means selecting a piece that not only holds monetary value but also celebrates the special moments of your life in the most luxurious way possible. So, next time you’re considering a purchase, remember the enduring beauty and value of 22K gold. Diamonds will always be set in 18k due to extra strength required and lower karat products will be in our specialty collections which will be informed to you.

Visit Gobind Jewelers today and let us help you find the perfect 22K gold piece to complete your story.

Note: Diamonds will always be set in 18k due to extra strength required and lower karat products will be in our specialty collections which will be informed to you.